Can a Fractional CMO Really Know Your Business?

2024-02-01

Welcome to the latest episode of the Marketing Blender Show! ✨ In the latest episode of The Marketing Blender Show, Daisy and Dacia explore the crucial question of whether a Chief Marketing Officer (CMO) can truly understand your business. They delve into the nuances of hiring an in-house CMO versus an outsourced or fractional CMO, debunking common myths while shedding light on the numerous advantages of the latter. 🔍 Key Topics Discussed: Understanding Revenue Sources: Probing into the b...

Welcome to the latest episode of the Marketing Blender Show! ✨

In the latest episode of The Marketing Blender Show, Daisy and Dacia explore the crucial question of whether a Chief Marketing Officer (CMO) can truly understand your business. They delve into the nuances of hiring an in-house CMO versus an outsourced or fractional CMO, debunking common myths while shedding light on the numerous advantages of the latter.

🔍 Key Topics Discussed:

Understanding Revenue Sources: Probing into the balance between revenue from existing customers and new customers, along with the associated cost of customer acquisition.
Complexity vs. Commonality: Dispelling the myth that businesses are too unique for an outsider to comprehend, emphasizing the strength of a fresh set of eyes.
Loyalty vs. Performance: Challenging assumptions about the emotional commitment of an in-house person and emphasizing the importance of results.
Messaging Matters: Unveiling the pivotal role of a fractional CMO in refining messaging for increased scalability and impact.
Strategy and Tactics: Allocating resources, budget, and time, and the clarity a fractional CMO brings to the highest and best use of internal and external resources.
Numbers Tell a Story: The vital role of a fractional CMO in understanding and translating marketing metrics into the language of business, bridging the gap between numbers and human decision-makers.
Driving Maturity: How a fractional CMO propels deliberate maturity through marketing, communication, and growth strategies, actively seeking additional opportunities for value creation.

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🌐 Connect with Dacia & Daisy:
💼 LinkedIn: Dacia Coffey
💼 LinkedIn: Daisy McCarty

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