Episode 13 – There’s No Easy Way To Sort Through All The Data To Uncover Insights to Inform Your Action Plans

No matter how sophisticated or unsophisticated your marketing and sales efforts are today you have more data than any time in the history of business. Even if you don’t have a marketing automation platform you have data in Google and in your point solutions. Even if you have a basic CRM or use spreadsheets there is gold in that sales data. But if you have any automation or CRM tools, you’re likely overwhelmed by the amount of data available to you. How you sift through that data and uncover the insights buried in there will likely decide how quickly or how slowly you grow your company.

What we’ll cover in the show –

• How to make sure your data is clean, accurate, and comprehensive
• What skillsets you need to quickly interpret the data and uncover insights
• How those insights should inform your action planning efforts
• What those action plans must include in order to learn from your data
• Who in the organization needs to be intimate with your data, and have the ability to uncover these highly valuable insights