The One with the Forrester CX Analyst

Overlapping with digital transformation projects, governments agencies are increasingly focusing on customer experience as they seek to improve citizen satisfaction, efficiency, and mission-effectiveness. But with the onset of the COVID-19 pandemic, things are going to change and marketers need to be ready. Rick Parrish, Vice President and Principal Analyst from Forrester joins the show to discuss current trends marketers should know about to adapt to the market now, and in response to COVID-19.