The Balance of Exclusivity and Mass Marketing in Business
MarComTechniques Podcast

The Balance of Exclusivity and Mass Marketing in Business

2024-09-12
In this episode of the Marcom Techniques podcast, host Jacqueline Carmona delves into the intricate balance between marketing, sales, public relations, and the unique strategies employed by niche and luxury brands.ย  Discover why some businesses thrive on exclusivity and personal relationships, while others benefit from widespread marketing efforts. Jacqueline explores the concept of "quiet luxury" and how luxury brands maintain exclusivity to enhance their perceived value. Learn about the potential benefits of ...
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