How Kia Went from Underdog to Industry Leader | James Bell at NY Auto Show | Ep. 79

In this special edition of The Healey Brothers Show, we’re on the ground at the 2025 New York International Auto Show with James Bell, Head of Corporate Communications for Kia America. We talk about Kia’s massive brand transformation over the past decade, from the game-changing introduction of the Stinger to the strategic logo rebrand that elevated the company from a “used car alternative” to a top-tier automotive brand.

 

James shares his personal journey with Kia, the brand’s electrification strategy, and why the rebranding effort helped reshape public perception. We also get his take on the excitement surrounding the all-new EV4, the K4 hatchback, and the EV3’s big win as 2025 World Car of the Year—even before its U.S. release. If you’re into branding, EV innovation, or just want a behind-the-scenes look at Kia’s evolution, this one’s for you.