In today’s episode, a distinguished destination marketing expert and Founder & CEO of Globify Solutions, a full-service marketing agency Jacinta Nzioka has admonished African DMOs to outline targeted strategies in growing the interest of the continent in the US Outbound market. Jacinta believes Africa should look at niche products for the US market while enhancing its marketing and activations on the ground.
Jacinta previously spearheaded the Kenya Convention Bureau (KCB) as its founder CEO for four years since 2019, following over two decades at the Kenya Tourism Board (KTB). During her tenure at KTB, she held key positions, including Acting CEO, and Director of Marketing for 9 years, overseeing global tourism marketing strategy and fostering sector revival for Kenya during crises.
Her trailblazing destination marketing journey in Kenya and globally included driving impactful initiatives in leading Kenya’s entry strategy into Africa, and Asia as well as growth into the East and Central European region. During her helm at KTB's Marketing function, the Board was recognized as Africa’s Best Tourism Board for 7 years consecutively. As a marketing technical expert, Jacinta worked jointly with East African partner states to develop a regional destination brand, oversaw the relaunch of the destination brand Magicalkenya, and developed a domestic tourism TembeaKenya brand campaign both of which remain Kenya’s destination brand locally and internationally.
Tour of African Gastronomy Talk Series: Chef Miriam Kaudzu discusses Malawi's Food Culture
Africa Travel Week 2021: Megan Oberholzer Unpacks all you need to know
Voyages à travers la Gastronomie Africaine : Le Chef Rabah Ourrad nous parle de la gastronomie Algérienne et de son voyage personnel
Tour de la Gastronomie Africaine : Le chef Tunisien Rakia Racheg s'entretient avec Yasmine
Managing Director of Gondwana Collection Namibia Gys Joubert on Group's Silver Jubilee
Tour of African Gastronomy; A Conversation with Morocco's Chef El Hadi
Uncovering Namibia's Unique Craft Gin
Franck Olivier Kra en conversation avec le ministre Béninois du Tourisme, des Arts et de la Culture Jean-Michel Abimbola
CEO of South African Tourism Sisa Ntshona reveals plans to reviveTourism
The Future of Business Events with Claude Blanc
Tourism Data Collection will be key to building back better- Sandra Carvao
How a passion for customer interaction has seen a young Pilot choose Cabin Crew over flying: Namibia's Beuli Opperman bares it all
Remarkable Twenty year Journey in Ghana's Hotel Sector; the story of George Ayisi-Sales Manager Labadi Beach Hotel
CEO of West Air Aviation Henri Van Schalkwyk opens up on Airline's Pan African vision
Wellness Tourism and its prospect in Africa; A conversation with Marsha Paccou
An insight into Namibia's Tourism Revival; Conversation with Private Sector Leaders
Diversifying Tourism will make the sector more sustainable - Greg Bakunzi
A Conversation with Winner of 2020 Africa Tourism Innovation Challenge Alin Murekatete
Up and Close with CEO of Rwanda Convention Bureau Nelly Mukazayire
En exclusivité avec Arlette Soudan-Nonault
Join Podbean Ads Marketplace and connect with engaged listeners.
Advertise Today
Create your
podcast in
minutes
It is Free
The Modern West
Concrete Pastures Podcast
The Atlas Obscura Podcast
Travel with Rick Steves
The Disney Dish with Jim Hill
Frequent Miler on the Air