In today’s episode, a distinguished destination marketing expert and Founder & CEO of Globify Solutions, a full-service marketing agency Jacinta Nzioka has admonished African DMOs to outline targeted strategies in growing the interest of the continent in the US Outbound market. Jacinta believes Africa should look at niche products for the US market while enhancing its marketing and activations on the ground.
Jacinta previously spearheaded the Kenya Convention Bureau (KCB) as its founder CEO for four years since 2019, following over two decades at the Kenya Tourism Board (KTB). During her tenure at KTB, she held key positions, including Acting CEO, and Director of Marketing for 9 years, overseeing global tourism marketing strategy and fostering sector revival for Kenya during crises.
Her trailblazing destination marketing journey in Kenya and globally included driving impactful initiatives in leading Kenya’s entry strategy into Africa, and Asia as well as growth into the East and Central European region. During her helm at KTB's Marketing function, the Board was recognized as Africa’s Best Tourism Board for 7 years consecutively. As a marketing technical expert, Jacinta worked jointly with East African partner states to develop a regional destination brand, oversaw the relaunch of the destination brand Magicalkenya, and developed a domestic tourism TembeaKenya brand campaign both of which remain Kenya’s destination brand locally and internationally.
Durban on course to host Africa’s Travel Indaba -Themba Khumalo
The return of Africa Travel Week and what it means to the Tourism Industry
Africa’s Travel Indaba 2022: Acting CEO of SA Tourism Themba Khumalo outlines What You Need to Know
Minor Hotels to Continue its Expansion in Africa- Amir Golbarg
Deputy CEO of Rwanda Convention Bureau Janet Karemera discusses country’s MICE Restart strategies
Let’s use Tourism to empower the Youth and Women -Hamza Farooqui
Acting CEO of Zambia Tourism Agency Chavunga Lungu’s Big Reveal on Restarting the sector
A conversation on Aviation’s role in making Seychelles a smart Destination
Mauritius Tourism shares Positive industry outlook with stakeholders as Island continues to welcome tourists
MeetingsAfrica set a new era for Live Events
Protecting endangered Gorillas and other wildlife through one Health approaches, the story of Dr Gladys Kalema-Zikusoka
Africa MICE Masterclass will expose Participants to new tools and Trends- Linda Pereira
Amanda Kotze-Nlapo opens up on the return of Meetings Africa
Discovering West African Cuisines with Yasmine Fofana
Toni Ukachuwu discusses Walk for Love Africa Project
Africa can drive tourism traffic with its unique Gastronomy offerings- Eric Pateman
Regional Director for Africa at UNWTO Elcia Grandcourt unpacks activities and Projects in Africa for 2022
Talking Sports and Tourism in Africa with Prince Deji Ajomale-McWord
South Africa impressed with showing at Dubai Expo 2020
InsideSeychelles: Discovering Levasseur Rum , the Spirit of Seychelles
Join Podbean Ads Marketplace and connect with engaged listeners.
Advertise Today
Create your
podcast in
minutes
It is Free
The Modern West
Concrete Pastures Podcast
The Atlas Obscura Podcast
Travel with Rick Steves
Frequent Miler on the Air
Takeoff: A Points and Miles Podcast by 10xTravel