Whiskey Dreams: Building Potter Jane Distillery

Join us as we sit down with Denny Potter and Jane Bowie, the founders of Potter Jane Distilling in Washington County, Kentucky. After decades of combined experience at Heaven Hill, Maker's Mark, Jim Beam, and other industry giants, these two bourbon veterans left their corporate careers to build something generational from the ground up.

🥃 CHAPTERS:
00:00 - Introduction & Kentucky Bourbon Festival
01:25 - Meet Denny Potter & Jane Bowie
03:46 - The Whiskey Drop Master Distiller Bottles
04:28 - A Day in the Life at Potter Jane
07:16 - Building the Dream Team
12:29 - Why Leave World-Class Jobs?
17:44 - The Romantic Story of Bourbon
20:37 - Finding Their Point of View
23:47 - Living with Imposter Syndrome
27:07 - Bourbon Festival Success
29:36 - The Fun Side of Bourbon
30:56 - Price Point Strategy & Market Reality
34:12 - Could They Be Bought Out?
37:07 - Tasting the First Barrels
40:17 - Summers, Winters & Age Statements
43:44 - The Four-Year Release Plan
46:37 - Tours, Skee Ball & Community

Denny Potter brings 28 years of industry experience, including roles as VP of Operations and Master Distiller at Heaven Hill, plus time at Jim Beam plants, Maker's Mark, and running Cruzan Rum in the Caribbean.

Jane Bowie spent her entire pre-Potter Jane career at Maker's Mark (2007-2022), most recently as Head of Blending, Innovation, and Maturation.

🔗 CONNECT WITH POTTER JANE DISTILLING:
Website: www.potterjane.com
Instagram: @potterjane

🎙️ ABOUT EMBELLISHPOD:
EmbellishPod is a spirits-focused podcast exploring the stories, people, and craft behind the bottles we love. 
Hosted by John Hughes from Kentucky.
📧 Contact: embellishpod@gmail.com
🌐 Website: www.embellishpod.com
📱 Instagram & TikTok: @embellishpod
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