Multi-Channel Marketing: Combining Print With Digital

2020-11-23

You can easily double the response rates in your next campaign. How? Double up on media. By using a combination of both print and digital media (email, social media, mobile sites), you’re likely to increase the effectiveness of your campaigns by 200%. A recent study found a “multiplier effect” which showed marketing effectiveness doubled when combining print, events, and some form of digital media. Read more: https...

You can easily double the response rates in your next campaign. How? Double up on media.

By using a combination of both print and digital media (email, social media, mobile sites), you’re likely to increase the effectiveness of your campaigns by 200%. A recent study found a “multiplier effect” which showed marketing effectiveness doubled when combining print, events, and some form of digital media.

Read more: https://burlingtonpress.com/2020/11/23/multi-channel-marketing-combining-print-with-digital/

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