The Power of Putting Your Audience First in Cybersecurity | Hacker Valley Studio

Dani Woolf, Founder and CEO of Audience 1st, brings her marketing expertise to Hacker Valley to talk about what’s broken in the marketer-buyer relationship. Dani’s tried and true methods of cybersecurity marketing involve clear messaging, authentic communication, and building trust in an industry where not trusting anyone is the norm. How can cyber marketers break through the negative stereotypes and show cybersecurity buyers that they’re authentic?

Time-coded Guide:
[00:00] Fixing the broken relationship between cyber marketers, sellers, & buyers
[04:58] Unrealistic marketing goals vs incorrect marketer perspectives
[10:23] Better conversations between marketers & practitioners with Audience First
[15:12] Connecting with curious cyber practitioners instead of dismissing them
[23:37] Advice for cyber marketers looking to start fresh with content

Visit the full episode page on Hacker Valley Studio here: https://hackervalleystudio.podbean.com/e/putting-your-cyber-marketing-audience-first-with-dani-wolfe/

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Join Audience 1st Today

Join 570+ cybersecurity marketers and sellers mastering security buyer research to better understand their audience and turn them into loyal customers: https://www.audience1st.fm/