Everything You Need to Know About LinkedIn as a Content Creator with Madison Masterson

We all know LinkedIn as a platform for professionals, right? We never really think about how to use LinkedIn as content creators as it’s not typically a platform that screams creativity. Contrary to popular belief, LinkedIn can bring in solid opportunities for connection for creators. In fact, it’s the one platform that I’ve had to most success creating connections with potential brand partners.

But, how the heck can we set up our profiles if we’re not in traditional jobs? How often should we post on LI and what should we share? Why is it beneficial to grow our accounts on LI and how can we do that? Plus, is monetizing an option on this platform?

This week, we’re here with Madison Masterson, CEO of Mad Marketing and an official LinkedIn creator who focuses her content on mental health awareness, disability awareness, and influencer marketing for the last 11 years. And today, she’s giving us the scoop on how to find success as a creator on LinkedIn.

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Madison Masterson

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Episode 36 Show Notes can be found here.

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