How to Know What Your Customer Wants | Electric Vehicle Fleet Charging Solutions
It’s not always easy...knowing what your customer wants. They might say they want something, but then when it comes time to actually SPENDING money on it, they push it aside.
You will hear a perfect example of this in the exclusive interview with Paua; however, Paua didn’t just throw up their hands, they found the perfect market for their solution and started winning with those customers instead.
In this video we will cov...
How to Know What Your Customer Wants | Electric Vehicle Fleet Charging Solutions
It’s not always easy...knowing what your customer wants. They might say they want something, but then when it comes time to actually SPENDING money on it, they push it aside.
You will hear a perfect example of this in the exclusive interview with Paua; however, Paua didn’t just throw up their hands, they found the perfect market for their solution and started winning with those customers instead.
In this video we will cover:
- Paua’s Unique solution for Electric Vehicle Fleets
- Story of how Paua went to market only to find their audience was no longer interested
- Paua’s marketing plan for 2022
Chapters
0:00 - Electric Vehicles and finding out what a customer really wants
0:53 - Introduction to Paua
1:38 - How many charge point stations are in the UK right now?
2:45 - Are those charging stations spread out or confined to hotspots?
3:35 - We have to reach a charging station threshold, just like gas stations
5:13 - The app allows business fleets to have all of their receipts in one place, right?
6:21 - What led you to want to solve this problem?
7:59 - What do you see is Paua’s role in fighting the climate crisis?
11:15 - How are you currently doing outreach to gain more customers?
11:45 - Customers don’t know what they WANT!
13:59 - What is your current plan for social media in 2022?
16:49 - How did you shift your messaging when you realized who was actually buying?
19:18 - Where will your marketing focus be in 2022?
22:16 - What metrics are you going to use to see if your marketing is effective?
23:27 - The customer journey
24:44 - The important questions that customers will be asking about Paua
25:50 - What would you recommend for another green company to do on social media?
26:45 - They got their 0
27:34 - How can people find out more about you? https://www.pauatech.com
Find out more about Paua, and their Electric Vehicle Fleet Charging solutions here:
https://www.pauatech.com/
GreenBusinessImpact has a series of videos to inspire ecopreneurs to integrate the power of creativity and apply it to their business. If you are interested in scaling your business to the next level, joining a mastermind group of other ecopreneurs all working to apply creativity to their business and double, triple, or even 10x their business growth.
Then signal your interest in the Business Creativity Mastermind by submitting your email in the form: https://bit.ly/GBIcreativitycourse
and we will be in touch soon (:
GreenBuisnessImpact is a proud partner of OneTreePlanted to help spread the word on OneTreePlanted and to help plant more trees visit onetreeplanted.org
