EP129: How to Build a Marketing Strategy?

Feeling lost at sea with your marketing efforts? You’re not alone. Many businesses jump straight into action without a clear plan, leading to diluted efforts and subpar results. To reduce overwhelm and ineffectiveness in marketing, you must have a solid decision making framework. Don’t know how to get started? No worries, in this podcast episode, Mari-Liis and Laura from Powerful Marketers share the main steps that help you gain clarity and build an effective marketing strategy.

💭 Quotes:

• “When you are all over the place, you overwhelm yourself and also your potential customers.” (00:01:21)
• “The clearer you become with who you can serve and how you can serve them, the easier it is for those people to find you.” (00:02:31)
• "In a crowded marketplace, clarity is really what sets you apart better than anything else." (00:06:14)
• “And I know that marketing can feel like a puzzle, but it's actually quite simple because it is all about building this know, like and trust.” (00:08:34)
• “There are many little details that need to be clarified in order for your marketing to run smoothly. And also don't forget about the metrics table because you need to measure what is happening and what is working, what is not.” (00:11:42)
• “A successful strategy takes time to yield results, right? So stay committed and be ready to adapt changes if needed." (00:13:40)

⌛ Timestamps:

[00:02:14] Clarity, Focus and Their Impact on Marketing Success

[00:07:41] Strategy Building Tool: Step 1 (Gaining Clarity)

[00:10:10] Strategy Building Tool: Step 2 (Client Journey Flywheel)

[00:11:09] Strategy Building Tool: Step 3 (12-Month Marketing Plan)

[00:12:03] Strategy Building Tool: Step 4 (Metrics)

🔗 Links:

• Download the Strategy Building Tool + 12 Month Marketing Plan: https://powerful-marketers.com/12-month-marketing-plan/
• Join the Powerful Marketers Hub: https://powerful-marketers.com/hub/ 
• Please give us feedback on this episode: https://powerful-marketers.com/podcast/