How to Run Successful B2B Healthcare Marketing

2024-07-03

Hello! Welcome back to The Marketing Blender Show! In this episode, Dacia Coffey and Daisy McCarty discuss how to navigate the complexities of B2B healthcare marketing. They break down the different personas involved in the buying process, from doctors and nurses to hospital administrators and IT leaders. They also offer tips on how to develop messaging that resonates with each persona and how to align your marketing efforts with the specific needs of healthcare organizations. Key takeaways:💡 Do...

Hello! Welcome back to The Marketing Blender Show!

In this episode, Dacia Coffey and Daisy McCarty discuss how to navigate the complexities of B2B healthcare marketing. They break down the different personas involved in the buying process, from doctors and nurses to hospital administrators and IT leaders. They also offer tips on how to develop messaging that resonates with each persona and how to align your marketing efforts with the specific needs of healthcare organizations.

Key takeaways:
💡 Document your tribal knowledge and understand how your product or service aligns with the priorities of healthcare professionals and hospitals.
💡 Focus on simplicity and identify opportunities to add value by addressing points of friction in the healthcare system.
💡 Prioritize your marketing opportunities and don't be afraid to experiment to find what works best for your audience.

We hope you enjoyed this episode! Let us know your thoughts in the comments below. Don't forget to like and subscribe for more marketing content.

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🌐 Connect with Dacia & Daisy:
💼 LinkedIn: Dacia Coffey - https://www.linkedin.com/in/daciacoffey/
💼 LinkedIn: Daisy McCarty- https://www.linkedin.com/in/daisymccarty/

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