Don’t Jump Straight to Digital: What Ebola Taught Us About Trying to Force New Systems in Crisis

Holly Radice talks about how people have limited bandwidth to adopt new things in crisis, and how cash transfers in Ebola failed at digital solutions because of unrealistic expectations. Her recommendations: do everything you can to adapt and expand existing systems to push out cash safely, examine your context very carefully and frequently to see what market approaches work, and start planning now for cash transfers during recovery in a few months. Be empathetic to participants and financial service providers, and respect that everyone is affected. Finally, stay in touch with partners and cash working groups to find solutions that will support everyone.