From Follow-Up to Follow-Through: Build a CRM That Actually Closes | With Deven Gillen of Hova Digital

Loan officers: Your company CRM is not going to save you.

This week I brought on Deven Gillen, founder of HOVA Digital, to talk about what’s actually working in marketing for mortgage pros—and what’s not.

Deven’s the real deal. He left a full-time job, started his own company, and now helps over 60+ loan officers build custom CRM systems designed to convert, not just “follow up.”

We broke down:

• Why every LO needs to own their personal brand

• How to use video to stay top of mind (and stop losing deals to forgetfulness)

• The biggest mistakes LOs make when using CRMs

• Why it’s not about doing “more”—it’s about doing the right things consistently

• How to stop being just another drip campaign and start building connection

Deven’s not just a “CRM guy.” He’s a systems builder, a strategist, and he’s showing LOs how to scale without losing their voice or their time.

If your CRM feels clunky, lifeless, or like it belongs to your company more than it belongs to you—this is your episode. Let’s get your brand working for you.

You can check out what Deven’s doing at https://www.hovadigital.com/ — or message me and I’ll make an intro. He’s picky about who he works with, but if you’re ready to actually implement instead of “just thinking about it,” I’d highly recommend him.

#CEO1440 #MortgageMarketing #LoanOfficerLife #CRMforLOs #VideoMarketing #MortgageProspecting #MortgageBrokerBuilder #HOVA