There Is Never A “Right” Time To Start
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There Is Never A “Right” Time To Start

2022-11-28
Beginning though must not mean that you drop everything you do and get started with the new thing right away. This would be foolish — as it leads to “squirrel brain”, the seemingly random and rapid switching of priorities and tasks. Sadly, a rather common occurrence for startup founders — as there is always a new, shiny objective to conquer. Combining “shiny new objective” with “begin” easily leads to not getting anything done. Rather than simply “beginning”, I prefer to think about the best first step (and most of the following ones) towards my objectiv...
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