Why Is Mayavada So Popular

“The last illusion, the last snare of maya to trap the living entity, is the proposition that he is God. The living entity thinks that he is no longer a conditioned soul, but God. He is so unintelligent that he does not think that if he were God, then how could he be in doubt? That he does not consider. So that is the last snare of illusion.” (Shrila Prabhupada, Bhagavad-gita, 18.73 Purport)