8: Hammer J. Helmer - Engineering Originator Success in an Online World

2021-09-13

Is Google helping or harming your business? If it’s doing more harm than good - or if you aren’t sure - it’s time to get current and start using the Internet’s best tools to your advantage. The market crash of 2008 didn’t stop Hammer J. Helmer from bouncing back to found OriginatorSuccess based on his decades of experience in and around real estate loan origination and with the needs of originators struggling to market themselves in mind. Now, Hammer teaches industry professionals how to keep a steady stream of leads in their business.

Is Google helping or harming your business? If it’s doing more harm than good - or if you aren’t sure - it’s time to get current and start using the Internet’s best tools to your advantage.

The market crash of 2008 didn’t stop Hammer J. Helmer from bouncing back to found OriginatorSuccess based on his decades of experience in and around real estate loan origination and with the needs of originators struggling to market themselves in mind. Now, Hammer teaches industry professionals how to keep a steady stream of leads in their business.

On this episode of the Loans on Demand Podcast, Luke and Hammer cover the challenges of building and marketing a loan origination business before the convenience of Google was available, how online reviews play a huge role in bringing leads to your business, and strategies for independently owning your online presence, no matter who you’re working for. Tune in for an interview that lays out valuable visibility tactics for any originator looking to get ahead online.

What You’ll Learn:

Why you’re leaving money on the table unnecessarily if you aren’t leveraging direct-to-consumer channels
What to know about when to ask your customers for a review - and where to display the reviews once you’ve got them (yes, it matters)
How collecting helpful reviews from the right people can open the door for lucrative relationships down the road
And much more!

Favorite Quote:

“If I were to give people any advice, I would say you want to own your reputation, you want to own your online presence. You don't want your company to own your reviews, you don't want Google to own your reviews. You want to make sure that you have them all.”