Episode #54: How We Can Stop Hunting Trees by Finding Lumberjacks with Valerie Reid

How can small business owners grow faster without chasing one client at a time? In this inspiring conversation, Chuck Blakeman sits down with Valerie Reid to unpack a powerful mindset shift — stop hunting trees, and start finding lumberjacks.

Valerie shares how the concept of “lumberjacks”; strategic partners who already have trusted relationships with your ideal clients, has transformed her approach to marketing, partnerships, and growth. Together, they explore what happens when you stop competing and start collaborating, and how to build win-win relationships that multiply opportunity for everyone involved.

You’ll learn:
✅ The difference between “hunting trees” and “finding lumberjacks”
✅ Why trust, not money, is your greatest business asset
✅ How collaboration with competitors can actually scale your business
✅ Practical ways to identify and nurture your own network of lumberjacks

If you’ve ever felt exhausted by chasing leads, this episode offers a smarter, more sustainable way to build your business through authentic relationships and mutual growth.

🔗 Want to go deeper into the concept of Lumberjacks?
Check out Episode 27 – Stop Networking and Start Building a Network Instead!

----more---- About Valerie Reid

Valerie Reid is the CEO and Founder of Simple Cremation USA, a national online platform connecting families with funeral homes. A strategic and results-oriented leader, Valerie brings over a decade of experience advising Fortune 100 and 500 companies during her time at Deloitte. She’s passionate about innovation, collaboration, and helping others build scalable businesses rooted in trust and purpose.

🌐 Website: simplecremationusa.com
📞 Phone: 1-866-333-5130