S2 Ep 40: AI Ate My SEO: What Business Owners Need to Know Now

Show Notes

Key Themes and Insights:

• The radical shift in how people search: AI-driven platforms like ChatGPT and Perplexity are replacing traditional search engines, especially among users under 35.
• Why top rankings on Google no longer guarantee visibility—and what business owners need to do about it.
• The decline of SEO tactics like backlinking and keyword stuffing, and the rise of semantic, conversational content.
• AI’s surprising role in everyday life, from cooking to creating custom music for clients, and why that matters for business strategy.

Memorable Quotes:

• “If you're not using AI for everything—from work to play—what are you even doing?”
• “The websites that were built to share knowledge are dying on the vine.”
• “You’re either an AI-driven business, or you’re on your way to being closed.”

Strategy Breakdowns:

• How to align your content with large language models (LLMs) so they “see” and elevate your brand.
• Why storytelling—especially localized, detailed narratives—now ranks higher than keyword-rich copy.
• The real way to build authority with AI isn’t backlinks—it’s volume, repetition, and contextual alignment.
• How to use AI-powered chatbots and voice agents to warm leads and boost conversions without human touchpoints.
• Reputation is now algorithmic: user-generated content, reviews, and social proof directly shape AI results.

Guest Spotlight:

• Robert Mitchell, Chief AI Officer at WSI, brings tactical expertise and real-world use cases that demystify how AI is reshaping the digital landscape. From “ChatGPT made me cook it” TikTok series to enterprise AI integration, his approach is part geek, part strategist—and totally grounded.