Why Using the Word ’Community’ in Marketing is a Bad Idea

In this episode of "The Daily Drive," our host shares her reasons for avoiding the use of the word "community" in marketing and why other gym owners should do the same.

She argues that using the word "community" is not an effective way to differentiate yourself from your competitors, as everyone is using it.

Additionally, the term "community" is too vague and does not provide enough information about the type of community you have.

Different types of communities attract different types of people, and it's essential to be specific about the kind of community you have in order to attract the right people who are ready to invest and pay for your services.

Branding is crucial in differentiating yourself from your competitors and attracting the right customers who are ready to pay for your services.

By being specific about the type of community you have, you can increase your chances of attracting the right customers and avoid getting bad leads that don't respond or don't want to pay.

Have a question on branding? Send a direct message to Laura here: https://bit.ly/DMLauraNow