IAM2475 - The Art of Setting Expectations

In this special episode, Gresham Harkless reflects on the often underestimated challenge of managing the human side of business relationships, especially in roles involving sales or brokering.

 

Gresham explains that while processes and logistics matter, it’s the emotional and interpersonal dynamics that are hardest to navigate. 

 

Through his experiences, Gresham realizes that success hinges less on leads or inventory and more on understanding each individual’s personal journey and emotional readiness.

 

Gresham notes that creating space for honest, consistent conversations helps uncover hidden concerns and builds deeper trust. 

 

Moreover, he emphasizes the long-term value of authentic connections, where empathy and open dialogue drive better outcomes and lasting partnerships.

 

• Blue Star Franchise: http://bluestarfranchise.com
• Browse the Franchise Inventory: https://bluestarfranchise.com/franchise
• Is franchising right for you? Check this out to see: http://bluestarfranchise.com/assessment
• Franchise CEO (A CBNation Site - coming soon) - http://franchiseceo.co

Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE. 

I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!