S1 E02 - The Emotions of Money

People are inundated with messages in today’s world. So to survive the onslaught, people tune out the noise. People will even ignore information that is critical - especially in financial matters. Knowing that, the way to break through is to use emotion in your messaging. Emotion moves people, it gets attention, and more importantly, emotion gets people to act on your ideas. We talk to CBC's Terry O’Reilly about how to use emotion to change the conversation around money.

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The views expressed by our guests are theirs alone and not necessarily the views of CPA Canada. This is a recorded Podcast. The information presented is current as of the date of recording. New and changing government legislations and programs may have come into effect since the recording date. Please seek additional professional advice or information before acting on any podcast information.