Winning With Expireds in Today’s Market

In today’s episode, we’re diving into expired listings and how to go after them - especially right now. Every market across the country has 4 types of expired leads right now, and because there’s less agents working them, you actually have the potential to do a fair amount of deals through this lead source. 

 

In this current market, we’re going to be seeing a lot more expired leads than ever before, but that doesn’t mean that they can’t be put back on the market and sold. There’s actually a great opportunity to help sellers get off the fence and make the move to where they want to go. 

 

Jeff shares how to add expireds to your lead sources, how to find them, and what to say to them whether you get them on the phone or at their door. 

 

We also discuss;

• The message that will get expireds to take action 
• How to find expired listing leads on social media 
• The short, sweet and straight-to-the-point script to use when we reach out 

Quotes 

 

It’s an individual agent’s activity that gets a home sold. If we all did the same things we’d get the same results. -Jeff Glover 

 

Key Points 

 

There are 3 keys to succeeding with expired leads. 

1. We have to get them to understand the home didn’t sell because of the other agent
2. We have to get them understand that a different plan is what is needed 
3. We have to get them back to their original motivation 

Many sellers believe that all agents do the exact same thing so it doesn’t really matter who they choose. The truth is, what gets home sold is an individual agent’s abilities and efforts. If we all did the same things we would get the same results. 

 

Sellers don’t want to think about the headache of getting their home in their market or getting another sign in the yard. What we want to get them thinking and excited about is where they are moving and what will take them there. 

 

There are 4 types of expired leads;

• Newest - 24 - 48 hours 
• Newer - 3 -7 days old 
• Old - 8 - 30 days old 
• Oldest - 31 days - 2 years 

 

Of all sources of business, there’s nothing more motivated than fresh expireds. It’s the fastest way to a listing.