In this episode, we are talking with Julia Moore, Communications Specialist at Bosman Family Vineyards, a South African winery at the forefront of ethical wine production and regenerative farming. With a 26% worker-ownership model, award-winning viticulture, and deep investment in education and inclusion, Bosman is redefining what sustainability in wine truly means.
We explore the impact of shared ownership, the challenges and beauty of farming as a community, and the power of giving future generations opportunities beyond the vineyard. From vine nurseries to old vine Chenin Blanc, this conversation is rich in knowledge and purpose.
Two wines are tasted during the episode: the affordable Generation 8 Chardonnay, supporting early childhood education projects, and the prestigious Optenhorst Chenin Blanc, sourced from the third-oldest Chenin vines in South Africa.
Whether you’re interested in equitable business models, viticulture innovation, or wines with purpose, this episode delivers inspiration in every sip.
Episode Guide (Chapters)
[02:30] - How Julia approaches wine storytelling as a communicator
[04:47] - How the land shapes the vines
[07:51] - The role of climate and vine age
[09:30] - Ethical working and community impact
[11:35] - Shared ownership: transforming life on the farm
[14:25] - Vision for youth and long-term opportunity
[17:32] - How many people live on the farm as a community
[18:57] - Tasting Generation 8 Chardonnay — a fresh, unoaked white wine with expressive fruit and minerality. Available at Sainsbury’s £9 (UK).
[21:20] - How its sales support Bosman’s education projects
[26:19] - What happens in the vine nursery during winter
[30:46] - Clonal selection and rootstock combinations
[33:23] - Bosman named Winery of the Year in the Platter’s Wine Guide
[36:08] - Tasting Optenhorst Chenin Blanc 2023 — from 72-year-old dry-farmed bush vines. Around £25-30 per bottle.
[38:59] - The story and power of old vines
[41:06] - Pricing and exclusivity of Optenhorst; why it’s a rare and age-worthy wine
[49:01] - What the wine industry must do for equity and representation
[51:46] - Bosman Family Vineyards and more information
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Until next time — cheers to you!
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