Ep. 45: Julia Campbell on LMA labs and the power of cause marketing

Julia Campbell has a fantastic title; Chief Business Transformation Officer just sounds cool. You might think she's a "robot in disguise", or you could just think the Local Media Association executive has one of those jobs where she gets to play with all the new toys and work with members to establish innovative and sustainable systems for their news organizations. One of those—the latter, of course—is actually correct. In this episode, Julia sits down with host Nick Parker to talk about LMA's labs and the power coming from those exchanges and learning environments, as well as one of her favorite topics, cause marketing.