“When we speak of Vishnu, we also refer to that which relates to Vishnu. In the Shiva Purana, Lord Shiva recommends Vishnu worship to be the topmost worship, and better than Vishnu worship is worship of the Vaishnava or anything that is related to Vishnu.” (Shrila Prabhupada, Shrimad Bhagavatam, 4.23.31 Purport)