Kristin Zhivago is the founder and president of a digital marketing agency, Zhivago Partners. Their main goal is to bring in qualified leads to their clients, while helping clients with pre- and post-sale customer interactions that lead to higher revenue. Kristin is the author of the 5-star book, “Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy,” and is an expert on the customer’s buying process. She spent decades as a revenue coach to company owners and CEOs, helping them grow their revenue by understanding what their customers want to buy, and how they want to buy it.