Episode 153: The Secret to Advertising Success: Media 365’s Mary Power

📢 On this week's AIBF Business Talk 🌟, AIBF CEO Elaine Carroll catches up with Mary Power, founder of Media 365 – Your Partners in Advertising 🎯. Recently honoured as the AIBF Business All-Star Advertising Industry Business Person of the Year 2024-25, Mary shares her journey and insights into the world of media advertising.

Mary highlights the need for a comprehensive media strategy, blending radio, print, out-of-home, and digital channels 🎨. Using research from Kantar and Nielsen 📊, her team tailors campaigns to meet clients' specific needs. She stresses the importance of businesses allocating 20-30% of their turnover to marketing budgets 💰 for effective results.

While technology like AI enhances creativity 🤖, Mary emphasises that human interaction remains essential for building trust and brand recognition 🤝. Media 365 prides itself on personalised service, acting as an extension of their clients’ marketing teams.

In an ever-evolving digital landscape 🌐, Mary advises businesses to prioritise long-term strategies and work with media partners for better results. Her commitment to client satisfaction has led to lasting partnerships and successful campaigns.

Tune in for expert advice 💡 from one of the industry's leading voices! 📻