Episode 97: Book Marketing with Mindy Klasky and Heather Roberts, recorded on June 22, 2022

When it comes to marketing your book, how do you know if you’re surfing a very short wave, or rising on the strength of a true marketing movement? Promotions expert Heather Roberts (of Elle Woods Promotions) and wise author Mindy Klasky join Pru and Merry to discuss what’s working, what might be a trend, and just how much you need to commit to a long-lasting strategy to reach your goals. Also: The Kickstarter myth!