048 - Manelle Merhi on Developing a World Class Value Proposition, Brand & Brand Culture

Forget what you think you know about building a strong brand and Value Proposition. In this episode I interview an international brand and brand culture expert, who also happens to be a personal mentor of mine. Manelle Merhi masterfully shares what is actually a Value Proposition and how can you create one to stand out from the market. She also talks about the ever changing role of marketing in era where Marketers don't actually own the function anymore and shares some personal branding advice. Links LinkedIn: https://au.linkedin.com/in/manelle-merhi-a68982119 Twitter: https://twitter.com/manellemerhi