DTC Challenger Brand Strategies with Daniel Doll, President and COO of SoapBox Soaps and Bushwick Kitchen and Matt Kovacs, President Blaze PR E138

Challenger brands must be different, better, and special and hold that perception with the consumer. Commodities are in a race to the bottom, according to Daniel Doll, COO of SoapBox Soaps and Bushwick Kitchen. Daniel is a DTC expert and has built an infrastructure allowing their organization the flexibility to acquire brands and integrate them into a proven, successful DTC model (direct to consumer). Matt Kovacs, the President of Blaze PR, works with Daniel and other lifestyle brands to generate great PR and drive consumer awareness.  Join Matt and Daniel today as they discuss the DTC strategies for two popular brands, SoapBox Soap (A social mission company) and Bushwich Kitchen.

• Origin story
• Democratized giving
• Social mission
• Own the brand NOT the manufacturing
• Dissecting market data to expand product offerings - it's so simple it's genius! 
• The infrastructure
• Strategic partnerships that work
• Why Daniel acquired Bushwick Kitchen
• Know what you are good at
• Premiumization
• Maco-category trends

Connect with Daniel: https://www.linkedin.com/in/danieldoll/

Connect with Matt: https://www.linkedin.com/in/mattjkovacs/

SoapBox Soap: https://www.soapboxsoaps.com/

Bushwick Kitchen: https://bushwickkitchen.com/

Blaze PR: - http://www.blazepr.com/

 

About your Host Tony Moore and the Winning at Work podcast:

• Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered. 
• Join me on my mission to discover what makes these companies different, better, and special.
• Episode 138 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/
• Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/

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