ITT 171: Starting a Member-Owned Cooperative Online with Barth Getto

In this episode, I discuss e-commerce cooperatives with Barth Getto, Owner of Empowery. Barth has an extensive background in marketing, and decided to put his skillset to use helping small businesses via Empowery. Empowery is a member-owned e-commerce cooperative that is focused on giving cooperative members a broad range of insight into the e-commerce industry, daily support, and key data that helps make pivotal e-commerce decisions. When you are a part of a cooperative, you have the knowledge of the cooperative at your fingertips.

 

Barth gives us an in-depth look at cooperatives with a focus on his e-commerce cooperative. Barth highlights why being a part of a cooperative is a powerful tool especially when you are developing your own e-commerce business.

 

In this broadcast, Barth and I talk about:

 

• How cooperatives play a specific role in a segmented market
• Why Barth chose a cooperative model in this company
• How Barth´s company helps people selling products online
• How can you join Barth's network
• Why being in a cooperative provides you with key data that you can leverage
• How the cooperative solves members day to day problems
• In what scenario you would be a good fit for the cooperative
• How the cooperative supports its members
• Why the cooperative is a non-profit
• How you can join the cooperative and the costs to join
• How Barth drives growth in the cooperative
• What makes starting a cooperative difficult
• Why entry costs are barring competition from entering this unique space

 

How to Connect with Barth:

 

• You can connect with Barth via email at barth@empowery.com

 

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