Inside The Artistic Engine of CGI ft. Faruk Heplevent of The Scope

Visual assets are one of the most important deliverables as OEMs prepare to launch their latest models. As the saying goes, we only get one chance to make a good first impression—these words are especially true during those critical moments when the curtain is lifted, and the world sees that shiny new vehicle for the first time.    

Whether on stage during the reveal, for the press release, the retail website, or to share on social media, the photos and videos associated with a particular vehicle go a long way in selling it to the public. However, producing and organizing these visual assets is a remarkable challenge.       

Faruk Heplevent, founder of The Scope, joins Carl Anthony for this episode of AutoVision News Radio. The Scope is an innovative company that uses computer-generated imagery to create visual assets for vehicle launches and advertisements. Faruk recalls his early years in the 1990s as an automotive photographer, how CGI reduces the complexity of an extensive campaign like a product launch, and why The Scope team built an entire CGI city for its clients.   

More Resources:

The Scope Studio: https://tinyurl.com/4ht4um9s 

CGI animation explained: definition, history, and examples via Adobe: https://tinyurl.com/y33ezb9h 

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