Stop Chasing Whales Before You Own a Boat

Sales slowdowns, shrinking margins, and that “what’s actually happening with our pipeline?” feeling — if that sounds familiar, this Midway Business Podcast episode’s for you. Butch sits down with Howard Fisher, a fractional sales leader and recovering attorney, to unpack why so many founder-led and family-run businesses hit the brakes on growth. From outdated sales processes to teams selling from different scripts, Howard shares stories that’ll make you laugh, cringe, and nod in painful agreement.

If you’ve ever wondered why your sales meetings feel productive but the numbers don’t move, this conversation will hit close to home. Howard and Butch talk about what separates companies that scale profitably from those that spin their wheels — and how to avoid chasing “the big whale” that sinks the boat. Grab your coffee (or something stronger) and listen in before your next sales huddle.

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To contact Howard Fisher: 312-560-0336 or Howard Fisher