The Decision to Rebrand

To rebrand or not to rebrand? Not a question to be taken lightly, but it has been asked – or considered – by just about every CEO and every marketer at one point or another.

First, a quick definition of brand: it’s not the logo, or the name. The brand is the intrinsic quality of what you and the organization represent. It is how your organization interacts at each touchpoint. The question is whether your brand is truly aligned with the values you aspire to.

In this podcast, I share five reasons when rebranding makes sense... and four circumstances where a brand should be left as is.

 

Boost Your Leadership: If you hold a leadership role in your organization, meet Randall and ask your toughest business questions, without obligation. Find out more here:https://www.randallcraig.com/growth-coaching-for-ceos/ or book a time on his calendar directly at www.RandallCraig.net/30.

Boost Your Event: Do you have an event or meeting where Randall's presentations on marketing, thought leadership, or becoming a trusted advisor could make a difference? Call Randall directly at 416-918-5384, or reply to this email. (Presentation Descriptions: https://www.randallcraig.com/speaking/speaking-topics/)

Boost Your Organization: Socializing new concepts and developing a common language is key to team performance. Is there someone on your team — or someone you know — who would benefit from receiving our weekly Tipsheet or Podcast? Share our Tipsheet sign up link: https://www.randallcraig.com/thought-leadership/weekly-tipsheet/ and subscribe to our podcast here: https://podcasts.apple.com/us/podcast/so-heres-your-challenge/id1577359964 .

(And also check out the Braintrust Professional Institute for your team: https://braintrust.randallcraig.com.)