Ep. 100 | Donald Trump or Costco: Aggressive Negotiation: Does It Win in Business?

In Episode 100 we look closely at the high-stakes world of aggressive negotiation. From the boardrooms of Costco to the backchannels of Donald Trump's deal-making playbook, we explore the bold tactics that define power players in business and politics.

Are hardball strategies the secret to success, or do they come with hidden costs? We break down:

• Trump's signature negotiation maneuvers and how they play out in real-world policy.
• Costco's notoriously tough stance with suppliers—and why vendors still line up to work with them.
• The psychological and strategic pros and cons of aggressive deal-making.

Whether you're leading a company, building a brand, or just love decoding the game behind the game, this episode unpacks the power dynamics that shape modern business.

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