Decoding Cost Per Lead in Construction Marketing: A Comprehensive Guide
The Hard Hats & Homepages Podcast - Practical website wisdom for the trades

Decoding Cost Per Lead in Construction Marketing: A Comprehensive Guide

2025-07-05
In this episode, we delve into the intricacies of calculating the true cost per lead (CPL) in construction marketing. Unlike simpler transactions, the construction sales process is complex and multi-staged, necessitating a thorough approach to track marketing investments effectively. We guide you through a step-by-step system to calculate CPL, including mapping sales timelines, valuing each lead stage, distinguishing marketing costs, and employing automation tools. By mastering these strategies,...
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