Supply Shift’s Jamie Barsimantov talks with Ian Welsh about trends in how companies are engaging on data with their supply chains in the pulp and paper, and food and beverage sectors. Barsimantov argues that while everyone seems to want more information, there has been debate about how this should be presented – should it all be homogenised or entirely bespoke for each company. He identifies a trend that there is a general set of supplier information that companies generally want that can be standardised, but it’s in the detail that each business needs more specific data – as all companies are different.