S2E14 - Dashboards & Data

We have previously spoken about the importance of measuring marketing and data, as well as the dangers of data overload. Now we're going further by exploring dashboards and the value of connecting data into your day-to-day business. Most understand the concept of Google analytics; they know it exists but don't understand its usefulness. Analytics & dashboards provide necessary information for business and this knowledge is power.. but only if you know how to use it.