95: Josh Cobb: The Real Estate Content Marketing Success Formula

2016-09-09

World renowned marketing expert Seth Godin famously said a few years ago “Content marketing is the only marketing left.” Consumers today have all the power. They have all the information that, traditionally, only we as real estate agents could provide. Today, if you’re not creating value outside of the real estate transaction, it’s going to be very difficult to get attention. This is where content marketing can provide the ultimate competitive advantage. In this episode of Real Estate Pr...

World renowned marketing expert Seth Godin famously said a few years ago “Content marketing is the only marketing left.”

Consumers today have all the power. They have all the information that, traditionally, only we as real estate agents could provide. Today, if you’re not creating value outside of the real estate transaction, it’s going to be very difficult to get attention. This is where content marketing can provide the ultimate competitive advantage.

In this episode of Real Estate Pros, we discuss six steps to content marketing success in real estate, why it's important, and how to stand out in a noisy marketing landscape.

Read the highlights: stepps.com.au/podcasts

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