Episode 5 | Bluefishing with Steve Sims

High level Notes from the interview:

• We are solving a problem.
• Aspiration marketing versus solution based. (3 reasons why people buy from you)
  • 1. Reputation
  • 2. Credibility
  • 3. Branding- We want clarity- your website is the trophy chest. Be the same person on all social media platforms.
• Major brands post the same thing to REMOVE THE CONFUSION! - You can not brand yourself, your brand is what people say about you when you are NOT in the room.
• How would you start your real estate business? - Clean up any confusion, establish your area of knowledge, today we want a WHO not a HOW.
• Knowledge is showing your credibility.

About Steve Sims:

Do you know anyone that’s worked with Sir Elton John or Elon Musk, sent people down to see the wreck of the Titanic on the sea bed or closed museums in Florence for a private dinner party and then had Andrea Bocelli serenade them while they eat their pasta – you do now

Quoted as “The Real Life Wizard of Oz" by Forbes and Entrepreneur Magazine, Steve Sims is a best selling Author with "BLUEFISHING - the art of making things happen”, sought-after coach and a speaker at a variety of networks, groups and associations as well as the Pentagon and Harvard – twice!