Lauren Dalrymple & Kate Keyser: Elevating Home Staging Through Psychology and Marketing

Episode 45: In this episode of Freed Stories, we connect with Lauren Dalrymple and Kate Keyser, November 2024 Freed Fellows and co-founders of Ivy Lane Home Staging. Operating along Colorado's Front Range, they combine Lauren's psychology background with Kate's marketing expertise to create emotionally resonant staged spaces that drive sales. Their unique approach moves beyond traditional staging to deliver customized solutions for each property.

3 Key Takeaways:

1. Market-Specific Approach: Each home requires individual attention - staging needs in Fort Collins differ significantly from Denver, requiring adaptability and market understanding.
2. Strategic Inventory Management: Success in staging relies on strategic sourcing, mixing high-end and affordable pieces to create luxury looks while managing costs effectively.
3. Relationship-First Business Model: Building genuine connections with realtors and understanding their challenges led to sustainable growth without paid advertising.

Connect with Ivy Lane Home Staging:

Website - https://www.ivylanehomestaging.com/
Instagram: @IvyLaneHome - https://www.instagram.com/ivylanehome/

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