How to Make Money as an Influencer and Content Creator with Justin Moore

2025-08-28

Most people think brand deals are only for influencers with millions of followers, but that couldn’t be further from the truth. This week on Sales is NOT a Dirty Word, I sit down with Justin Moore — sponsorship coach, author, and founder of Creator Wizard — to talk about how creators, experts, and entrepreneurs of all sizes can land sponsorships without selling their soul to shady managers or chasing viral fame. Justin has personally earned over $5 million in sponsorships, run an influencer marke...

Most people think brand deals are only for influencers with millions of followers, but that couldn’t be further from the truth.

This week on Sales is NOT a Dirty Word, I sit down with Justin Moore — sponsorship coach, author, and founder of Creator Wizard — to talk about how creators, experts, and entrepreneurs of all sizes can land sponsorships without selling their soul to shady managers or chasing viral fame.

Justin has personally earned over $5 million in sponsorships, run an influencer marketing agency that’s helped creators earn millions more, and now he’s on a mission to help creators land 1 million paid brand partnerships by 2032.

His experience on both sides of the table gives him an insider’s perspective on how brands choose who to work with and why they pass on others.

In this episode, you’ll learn:

✔ Why you don’t need a massive following to get paid sponsorships

✔ The “Sponsorship Continuum” and how to pitch differently at each stage of your journey

✔ The hard truth about managers and why 99% of creators don’t need one

✔ How to avoid predatory contracts and keep ownership of your content

✔ Why niche creators often make more than “big name” influencers

✔ The biggest myths about sponsorships and what brands actually value most

If you’ve ever thought sponsorships were out of reach for you, this episode will change your perspective — and give you a roadmap to start earning through brand partnerships no matter your audience size.

👉 Want to go deeper? Justin’s new book Sponsor Magnet lays out his proven framework for securing brand deals, even if you’re just starting out. Grab it at sponsormagnet.com and unlock the tools to build partnerships that pay.

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