Roofer Growth Hacks - Season 3 Episode 14 - June State of Marketing for Roofers With Chris

2025-06-07

Welcome to Roofer Growth Hacks! In this episode, we’re diving into how roofers can future-proof their business using AI, SEO, and Local Service Ads — including a jaw-dropping 47X ROI case study that proves this system works. We’re joined by Chris Hunter, Founder & Chief Marketing Officer of RoofingSites.com, and author of The Ultimate Guide to Digital Marketing for Roofers. With over 20 years of marketing experience and deep industry insight, Chris breaks down what’s working right now during the busiest...

Welcome to Roofer Growth Hacks! In this episode, we’re diving into how roofers can future-proof their business using AI, SEO, and Local Service Ads — including a jaw-dropping 47X ROI case study that proves this system works.

We’re joined by Chris Hunter, Founder & Chief Marketing Officer of RoofingSites.com, and author of The Ultimate Guide to Digital Marketing for Roofers. With over 20 years of marketing experience and deep industry insight, Chris breaks down what’s working right now during the busiest season of the year.

You'll learn how to avoid a lead drought in August and September, how Google's AI box is reshaping local rankings, and the 3 things every roofer needs to win the game: Reputation, Expertise, and Authority.

Plus, hear how one client turned a $96K investment into $4.5M in tracked revenue and how YOU can start doing the same.

About:

RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!

Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!

Timestamps:

[00:00 - 01:11] Welcome to Roofer Growth

[01:12 - 02:17] 5 Hot Topics in June Marketing

[02:18 - 04:14] Why Ignoring Marketing Now Will Crush August

[04:15 - 06:46] How AI Is Taking Over Google Search

[06:47 - 08:27] 3 Keys to Rank in Google’s AI Box

[08:28 - 12:01] What LSA Is Doing Right & How to Dominate

[12:02 - 14:02] 47X ROI Client Case Study Breakdown

[14:03 - 16:00] AI Workshop Launch: June 19th

[16:01 - 17:17] Roofing’s #1 Problem: Missed Calls

[17:18 - 19:06] Samantha, the AI Phone Answering Tool