#495 The Pain Headline

When someone stumbles across your content or social media or it’s dropped into their inbox, you have just a few seconds to make them care enough to click and read more.

With so much information thrown at potential clients every day. Your challenge is to compete with all of those other messages and get readers to pay attention to you.

While there are a lot of techniques you can use. One of the most effective is the pain headline Why? Because hardwired into people is the drive to avoid an unpleasant outcome.

Human beings are much more likely to take action to avoid negative situations than to achieve pleasant results. That’s why pain headlines work so well.