Seadon Baker’s ilabb drives into Canada - Seadon Baker

ilabb founder Seadon Baker speaks with Calida Stuart-Menteath. Riding to new heights: former pro motocross racer on capital raising, networking with big investors, and staying motivated. Former pro motocross rider Seadon Baker co-founded Kiwi apparel brand ilabb in 2007 as a response to the lack of identity in the action sports industry in New Zealand. Baker, who left school at 16 to pursue an international professional motocross career, started ilabb when he was 21, along with fellow pro racer Matt Saunders. The authority in NZ business news since 1970 www.nbr.co.nz/subscriptions