TRENZ Unpacked - Launching New Products at TRENZ with Hobbiton’s Henry Horne

In this episode of The Tourism Chat Show, host Michelle Caldwell interviews Henry Horne from Hobbiton Movie Set and Tours. Celebrating the second episode of 2025, the discussion dives into the transformative journey of Hobbiton from its inception in 2002 to becoming a leading attraction today. Henry shares insights on the importance of trade relationships, the impact of the Tourism Industry event TRENZ, and strategies for launching new tourism products. He also provides valuable advice for smaller operators looking to enhance their trade presence. Listeners are treated to a behind-the-scenes look at Hobbiton's growth, the challenges they faced, and their new offerings, including the premium 'Behind the Scenes Tour.' 

 

00:00 Welcome to the Tourism Chat Show

00:32 Introduction to TRENZ Unpacked

00:55 Interview with Henry Horne from Hobbiton

03:10 The Early Days of Hobbiton

04:28 Building Trade Relationships

11:52 Unexpected Successes and Partnerships

14:34 Strategies for Trade Show Success

18:53 Advice for Smaller Tourism Businesses

21:34 Measuring Success at Trade Shows

24:49 Future of TRENZ and Hobbiton

27:56 New Product Launches at Hobbiton

38:24 Final Thoughts and Farewell

 

_______________________________________

 

Powered by https://www.destinatenz.com 

If you, or someone you work with has a great tourism story to share, and would like to come onto the show, please get in touch!

This is an independent podcast by tourism strategist Michelle Caldwell. We are absolutely dedicated to bringing you the best tourism business stories and sharing marketing tips and strategies to your ears each week! The best way you can support The Tourism Chat Show is by subscribing, leaving a (rave!) review, (five star!) rating and spreading the word on social media with your friends, family, and colleagues- we love you for that! 🥰

Today's Guest:

Henry Horne: https://www.linkedin.com/in/henry-horne-17921bb1/ 

Resources and Links to connect with us:

Love the show? You can support us by buying a coffee ☕️ here — https://www.buymeacoffee.com/DestinateNZ

Say hi to us on social:

Instagram: https://www.instagram.com/thetourismchatshow

Michelle Caldwell LinkedIn: https://www.linkedin.com/in/michellekcaldwell/

Website: www.destinatenz.com

If you'd like to advertise or feature on the show, please check out our media kit - https://www.destinatenz.com/podcast