#002: Powered by purpose: Enduring and truly great brands - Jim Stengel

An interview with Jim Stengel, former CMO of Procter & Gamble and the author of “Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies.” Q: Jim, you spoke earlier today about brands finding their north star, and you also were an author of a book called Grow. Is growth always good for a company? We have seen companies recently that have actually narrowed their focus a little bit because they felt like they were growing too much and in too many different directions. A: I think a growth mindset is good, although option B is not good. Companies that are cutting costs and selling businesses may be doing that for a reason, but I don’t know how you build a culture of innovation, change and creativity if you don’t have a growth mindset. How do you attract talent if they don’t feel like they can grow their careers or opportunities? Listen to the audio for the full interview